Nonmarket Strategies Essay Example

Nonmarket Strategies Essay Example Nonmarket Strategies Essay Nonmarket Strategies Essay After reading carefully the article written by Martin (2010) and published in the Harvard Business review, we can appreciate than in the past decades, and throw real examples of success in the business world, it has become popular the idea that execution is more important than strategy. In fact, and according to the author we appreciate that could be a huge mistake. Among the world we can see a lot of examples where the Strategy planned by the higher levels of the organization are widely disconnected to performance and execution in organization. According to what I had experienced in my life through family and own experiences related to working for organizations. I think is very interesting to see how important is that strategy is completely connected to the execution. The proper approach, according to my experience, for linking these important areas is Choice Cascade and Virtuous Strategy Cycle. As the author refers to it, in this approach of strategy organizations use to be less rigid in order for lower employees to take decisions regarding the organization interests. This s done sustained by the premise that lower employees know better about issues in their areas, as they are the ones who had been operating them. Also these organizations are characterized for having better communication systems. On the other hand we appreciate organizations that are extremely rigid about the procedures done by lower levels at the organizations; they ignore a lot of facts concerning the different issues and needs of the different areas, they expect works to act just by following what is written in the procedure working codes and what is stated in the strategy. These types of organization can have a lot of communication problems from lower levels going up. This can cause them to loose a lot of feedback that could be really value for decision-making, as the next example can picture. To picture this I will use two examples that attracted my attention. The first one is related to one situation that happened to my parents in the past. They used to work as health professionals for Collusion, one of the largest compensation funds in Colombia. When we approach to the organization we can appreciate that their Strategy is basically focused on managing resources ND providing quality social services, which aim to provide proper opportunities to develop for Colombians. This through a wide portfolio of social services that satisfy fundamental needs in dignity conditions. After conceptualizing briefly the organization strategy, we focus more on what I was trying to picture. Back to the health area where my parents performed, the main goal was to provide the best health service that is needed by the population that assists to the organization health centers. The concrete example that is important for us was that, in the past the organization cited to renovate the facilities of the center my parents worked in. The managers decided for the facilities to changed the old-individual consultant rooms for opened and connected ones trying increase communication among the workers in that area. For this renovation they didnt took into account the opinion of the doctors and health specialists, or patients as well, who worked or were attended there. At the end they made a huge mistake because one of the important aspects for providing a good health service is the privacy. They didnt take into account how uncomfortable it could be for he patient and the doctors to interact in a place where other people could hear what theyre talking and doing. Also they made lots of mistakes in the disposal of the place concerning to the facilities needed by specialist while theyre working. This example can show how having a division line between strategy and execution can lead to problems, even if what the strategy announced has the best intentions. On the other hand we can discuss briefly an example on how linking strategy and decision taking with execution could lead to SUccess and good results. This example concerns to an organization that I work for. The task I perform is to coordinate the distribution of flyers and promotion material facing festivals, parties and events. What shows a really good example of the link mention before is that, concerning to my boss, the most important task I can perform is giving the feedback that I receive from the people that distribute the material, concerning the reactions of the people who receive this material. This is very important for the strategic planning of the organization cause the people who handles a flyer gets the immediate reaction Of people concerning the material they just received. If this feedback process is not done the organization just get feedback through the direct success of an event, but in the way it is done they can have valuable information concerning corrections that could be done before the events. So far this had worked for the company as they get the perceptions of their customers before the event or the ticket sell. So its a good example of how grouping strategy and execution could look forward to success.