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24-10-2012 Harvard Business Review URBAN :22 % POPULATION entrance fee TO advert RURAL :78% population little radical facilities less awareness 64% of total Indian outgo 1 24-10-2012 It makes more reason to tar restore the semi-urban market with impoverished end manual(a)(a) and mid(prenominal) compass manual. arse metros and big cities with mid get manual and battery operated manual. PRESENT ADVERTSIEMENT 50 % TV, 30% NEWSPAPER, 15 % billboard AND 5 % ON receiving set INCREASE publicizing THROUGH RADIO Increase billboard advertisement in semi urban areas. Increase promotions in rural areas via Contacting through with(predicate) mobile and e-Choupal. Target broader age group , as decisions in semi urban and rural areas largely depends on guide on of the family. 2 24-10-2012 Cheaper Toothbrushes can be provided at discounted cost in semi urban areas as sale of toothpaste is more (48.7%) in comparison to toothbruses (17.5%) Toothbrushes can be bundled with toothpastes. 2008 2009 2010expected lLANG Unit sales stand in Low end manual sensitooth fresh gum fence kidsie Total 197.6 25.7 12.5 7.7 12.8 256.6 Unit sales 230.6 29.9 15 9 15 299.5 Revenue % increase 16 16 16 16 16 Unit sales 267.5 34.7 17.4 10.4 17.4 347.

4 price per kindly social unit (after 20% increase) 0.18 0.216 0.216 0.228 0.144 Revenue 48.15 7.50 3.76 2.91 2.51 64.82 Mid range manual zagget directionflex total 27.2 6.8 34 34.4 8.6 43 long hundred 120 75.7 18.9 94.62 0.348 0.63 26.34 11.90 38.24 outpouring operated swirl brush refills total 1.3 0.16 1.5 1.5 0.2 1.! 7 25 25 1.87 0.25 2.12 7.68 0.67 14.36 0.17 14.53 Total toothbrush unit sales 292.1 344.2 70.1 444.14 117.59If you want to get a full essay, order it on our website: OrderCustomPaper.com

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