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Marketing Plan Callaway Golf Table of Contents 1. administrator Summary As the economics of mainland China grows rapidly, the luxury uncorrupted market in China has been more(prenominal) and more competitive. Everyone wants a percentage of the cake. There are absolute famous defects settled their flagship stores in Shanghai as nearly as some former(a) major cities. As you walk of breeding in the street, Louis Vuitton and Hermès handbags are not rare to see. Mercedes, BMW, Porsche, Ferrari and Maserati contend in the similar downtown business area in Shanghai. As to the golf industry in China, the growth of golfers is amazing. It is inherent for Callaway to enter Chinese market as a leave golf brand in the world. At this point, we have to prove Chineses psychology. Due to my experience, the majority of wealthy Chinese all wish well to buy the most expensive besides not the shell product. On the other hand, if Callaways plan would be successful, then(pr enominal) the golf industry will monopolized by Callaway since the herd nous of Chinese has been extremely severe. In addition, thither are scads of children whose parents are really rich or they are presidency officers. They enjoy a wealthy life with everything the most expensive. In result, Callaway Golf has to catch this particular fortune to design special(prenominal) drivers for children.

Pros of a global market versus a multi-domestic market * susceptibility * Economies of scale from access to more customers and markets * Exploit another countrys resources - labor, plain materials * Extend the product life cycle - older p! roducts dirty dog be sold in lesser developed countries * working(a) tractableness - shift production as costs, exchange rates, and so by change over time * Strategic * First actor advantage and only provider of a product to a market * Cross grant between countries * Transfer cost * Risk * Diversify macroeconomic risks (business cycles not short correlate among countries) * Diversify operational risks...If you want to get a serious essay, order it on our website: OrderCustomPaper.com

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